Digital / HDR Images
Real estate marketing lives and often dies at the point of the image. We combine a range of technology and lighting concepts to deliver images that reflect the true ambiance of the home, illustrating the subtle connections and lifestyle elements that make a house a home. Please visit our gallery section for more examples of these proven techniques.
"Ari" Aerial Remote Imaging
We create visually rich websites customized to your listings and direct the viewer to the elements they wish to discover. By developing both images and copy in tandem, we carefully orchestrate a powerful first impression for potential buyers. Additionally, your sellers gain a stronger confidence in your commitment to present their home effectively and in the most professional setting. For many of our clients, the website is the proven source of additional referrals, creating a strong visual competitive advantage over agents relying on overused and redundant virtual tours as the only advantage. Click here to see the full website.
Time to FLY! The use of aerial images for the right listings offers an unprecedented advantage to showcase your listings. "Ari", our flying tripod delivers 1080p video as well as high resolution digital images to blend into your marketing and listings. We partner with fully compliant FAA operators to insure the finestimages and video footage of your listing.
Call us to discuss our customized programs to help build your visibility with this new media.
Use of mobile sites in real estate is the fastest growing media channel. Rather than relying on a small screen version of your website, our mobile site has the feel of an app rather than a website. It is designed to have all the information at the buyers and agent's fingertips during the showing. The mobile site is customizable, allowing you to include comps, open up multiple channels to reach you and a text feature to insure they reach you directly. We provide a QR code for your print material or signage and encourage you to test drive a few of our smartphone sites by clicking here.
The use of video is a natural extension of the virtual tour and we have created a template that retains the viewer far longer than a simple slide show. Integrating each presentation on youtube allows you to embed the video on your facebook, blog, or youtube channel and increases the SEO (Search Engine Optimization) with youtube now becoming the second most used search engine. Click here to see additional examples.
We partner with local printers and binders to create stunning brochures, mailers and print materials. By coordinating the process for you, your entire marketing presentation reflects one consistent voice and reinforces the lifestyles elements that are unique to each home. Your print and online website work in concert, leaving a lasting impression to the buyers. Click here to review samples of the various formats and sizes.
In contrast to most real estate listings, we portray the lifestyle of the home as well as the features. While the images convey the physical layout, we develop copy to reflect the intangible qualities that are found beyond the walls - neighborhood, surroundings and local venues are all highlighted with the property.